Inspire SouthPark is a joint venture between Morgan Holdings and the Bond Companies. The principals' collaboration has created the finest new residential community in Charlotte’s SouthPark neighborhood.
Living at Inspire offers a number of amenities including a junior Olympic-size swimming pool, a wellness center with spa and sauna services, a bike workshop and storage room, a private dining room, and a community social hall.
We collaborated again with Thirst, a communication design practice located in Chicago, after initially commissioning them to design the identity for Spoke. Inspire's identity program reflects upon an improved luxury experience by utilizing whitespace to mark comfort and the ease of living. In addition to designing the Inspire wordmark, Thirst named and identified each of the amenity spaces with a logo.